| meta | meta.currency | USD | | |
| meta | meta.weight_unit | lb | | |
| meta | meta.distance_unit | mile | | |
| meta | meta.founder_labor_excluded | True | | |
| meta | meta.founder_labor_caveat | Founder labor is excluded from cash costs by founder decision; not a recommendation to operate without compensation. | | |
| meta | meta.scope | setup, pilot, normalized steady-state only — no long-term forecast | | |
| meta | meta.margin_floor_pct | 25 | | |
| meta | meta.sensitivity_margins_pct | [15, 35] | | |
| meta | meta.geography | ['Berkeley, California', 'San Francisco, California'] | | |
| routes | routes.berkeley_milk_run | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'miles_per_run': 28, 'stops_per_run': 6, 'runs_per_week': 2, 'vehicle_cost_per_mile': 0.7, 'driver_hours_per_run': 4, 'labor_rate_per_hour': 18.0, 'capacity_lbs_per_run': 800} | | |
| routes | routes.sf_milk_run | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'miles_per_run': 42, 'stops_per_run': 8, 'runs_per_week': 2, 'vehicle_cost_per_mile': 0.7, 'labor_rate_per_hour': 18.0, 'driver_hours_per_run': 5, 'capacity_lbs_per_run': 1000} | | |
| materials | materials.cardboard | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.92, 'prep_fee_nonconforming_per_lb': 0.08, 'processing_yield': 0.88, 'feedstock_credit_per_lb': 0.03, 'contamination_rate': 0.06} | | |
| materials | materials.paper | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.9, 'prep_fee_nonconforming_per_lb': 0.07, 'processing_yield': 0.85, 'feedstock_credit_per_lb': 0.02, 'contamination_rate': 0.08} | | |
| materials | materials.plastic_hdpe | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.85, 'prep_fee_nonconforming_per_lb': 0.12, 'processing_yield': 0.75, 'feedstock_credit_per_lb': 0.05, 'contamination_rate': 0.1} | | |
| materials | materials.wood_pallet | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.8, 'prep_fee_nonconforming_per_lb': 0.1, 'processing_yield': 0.7, 'feedstock_credit_per_lb': 0.04, 'contamination_rate': 0.12} | | |
| tiers | tiers.starter | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 99, 'pickup_allowance_lbs': 120, 'overage_per_lb': 0.35, 'point_value_usd': 0.01, 'points_per_accepted_lb': 8, 'subsidy_cap_pct': 15, 'expiry_days': 90, 'freight_credit_monthly_cap': 15} | | |
| tiers | tiers.growth | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 249, 'pickup_allowance_lbs': 400, 'overage_per_lb': 0.28, 'point_value_usd': 0.01, 'points_per_accepted_lb': 10, 'subsidy_cap_pct': 25, 'expiry_days': 180, 'freight_credit_monthly_cap': 40} | | |
| tiers | tiers.enterprise | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 599, 'pickup_allowance_lbs': 1200, 'overage_per_lb': 0.22, 'point_value_usd': 0.01, 'points_per_accepted_lb': 12, 'subsidy_cap_pct': 35, 'expiry_days': 270, 'freight_credit_monthly_cap': 100} | | |
| tiers | tiers.custom | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 1200, 'pickup_allowance_lbs': 3000, 'overage_per_lb': 0.18, 'point_value_usd': 0.01, 'points_per_accepted_lb': 14, 'subsidy_cap_pct': 40, 'expiry_days': 365, 'freight_credit_monthly_cap': 250} | | |
| account_archetypes | account_archetypes.small_cafe | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'starter', 'route': 'berkeley_milk_run', 'monthly_collected_lbs': 95, 'pickups_per_month': 4.33, 'material_mix': {'cardboard': 0.45, 'paper': 0.35, 'plastic_hdpe': 0.15, 'wood_pallet': 0.05}, 'redemptions_per_month': 0.4, 'avg_retail_product_value': 28} | | |
| account_archetypes | account_archetypes.mid_office | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'growth', 'route': 'sf_milk_run', 'monthly_collected_lbs': 320, 'pickups_per_month': 4.33, 'material_mix': {'cardboard': 0.3, 'paper': 0.5, 'plastic_hdpe': 0.15, 'wood_pallet': 0.05}, 'redemptions_per_month': 1.2, 'avg_retail_product_value': 45} | | |
| account_archetypes | account_archetypes.large_retail | {'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'enterprise', 'route': 'sf_milk_run', 'monthly_collected_lbs': 980, 'pickups_per_month': 8.66, 'material_mix': {'cardboard': 0.55, 'paper': 0.2, 'plastic_hdpe': 0.2, 'wood_pallet': 0.05}, 'redemptions_per_month': 3.5, 'avg_retail_product_value': 62} | | |
| manufacturing | manufacturing.label_type | ESTIMATE | | |
| manufacturing | manufacturing.source_id | src-archetype-estimate | | |
| manufacturing | manufacturing.conversion_cost_per_output_lb | 0.18 | | |
| manufacturing | manufacturing.middle_mile_cost_per_output_lb | 0.12 | | |
| manufacturing | manufacturing.marketplace_price_pct_of_retail | 90 | | |
| manufacturing | manufacturing.pooled_output_yield | 0.72 | | |
| manufacturing | manufacturing.secured_inventory_pct | 0.15 | | |
| manufacturing | manufacturing.preorder_deposit_pct | 0.25 | | |
| manufacturing | manufacturing.sku_archetypes.desk_organizer.output_lbs_per_unit | 1.2 | | |
| manufacturing | manufacturing.sku_archetypes.desk_organizer.retail_list_price | 32 | | |
| manufacturing | manufacturing.sku_archetypes.desk_organizer.manufacturing_cost_per_unit | 8.5 | | |
| manufacturing | manufacturing.sku_archetypes.desk_organizer.freight_per_unit | 6 | | |
| manufacturing | manufacturing.sku_archetypes.storage_bin.output_lbs_per_unit | 2.5 | | |
| manufacturing | manufacturing.sku_archetypes.storage_bin.retail_list_price | 48 | | |
| manufacturing | manufacturing.sku_archetypes.storage_bin.manufacturing_cost_per_unit | 14 | | |
| manufacturing | manufacturing.sku_archetypes.storage_bin.freight_per_unit | 8.5 | | |
| manufacturing | manufacturing.sku_archetypes.planter.output_lbs_per_unit | 1.8 | | |
| manufacturing | manufacturing.sku_archetypes.planter.retail_list_price | 38 | | |
| manufacturing | manufacturing.sku_archetypes.planter.manufacturing_cost_per_unit | 10 | | |
| manufacturing | manufacturing.sku_archetypes.planter.freight_per_unit | 7 | | |
| shipping | shipping.label_type | ESTIMATE | | |
| shipping | shipping.source_id | src-archetype-estimate | | |
| shipping | shipping.pass_through_markup_pct | 0 | | |
| shipping | shipping.credit_funded_from_margin_pct | 2.5 | | |
| rewards | rewards.label_type | ASSUMPTION | | |
| rewards | rewards.source_id | src-founder-2026-07-22 | | |
| rewards | rewards.expected_redemption_rate | 0.55 | | |
| rewards | rewards.stress_redemption_rate | 1 | | |
| rewards | rewards.expiry_buckets_days | [90, 180, 270] | | |
| rewards | rewards.custom_max_expiry_days | 365 | | |
| setup | setup.label_type | ESTIMATE | | |
| setup | setup.source_id | src-archetype-estimate | | |
| setup | setup.legal_entity_setup | 2500 | | |
| setup | setup.insurance_annual | 4800 | | |
| setup | setup.software_annual | 3600 | | |
| setup | setup.warehouse_deposit | 5000 | | |
| setup | setup.equipment | 12000 | | |
| setup | setup.monthly_fixed_overhead | 4500 | | |
| setup | setup.pilot_months | 3 | | |
| capital_cases | capital_cases.lean_10k | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 10000, 'accounts_at_launch': 8, 'months_runway_target': 6} | | |
| capital_cases | capital_cases.base_50k | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 50000, 'accounts_at_launch': 25, 'months_runway_target': 12} | | |
| capital_cases | capital_cases.scale_250k | {'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 250000, 'accounts_at_launch': 120, 'months_runway_target': 18} | | |
| impact | impact.label_type | ESTIMATE | | |
| impact | impact.source_id | src-archetype-estimate | | |
| impact | impact.diversion_lbs_per_account_month | 250 | | |
| impact | impact.kg_co2e_avoided_per_lb_diverted | 0.8 | | |
| impact | impact.note | Impact metrics shown separately from cash economics; not monetized in margin floor. | | |