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financial_model.xlsx

15 sheets

sheetinputs

sectionkeyvaluelabel_typesource_id
metameta.currencyUSD
metameta.weight_unitlb
metameta.distance_unitmile
metameta.founder_labor_excludedTrue
metameta.founder_labor_caveatFounder labor is excluded from cash costs by founder decision; not a recommendation to operate without compensation.
metameta.scopesetup, pilot, normalized steady-state only — no long-term forecast
metameta.margin_floor_pct25
metameta.sensitivity_margins_pct[15, 35]
metameta.geography['Berkeley, California', 'San Francisco, California']
routesroutes.berkeley_milk_run{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'miles_per_run': 28, 'stops_per_run': 6, 'runs_per_week': 2, 'vehicle_cost_per_mile': 0.7, 'driver_hours_per_run': 4, 'labor_rate_per_hour': 18.0, 'capacity_lbs_per_run': 800}
routesroutes.sf_milk_run{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'miles_per_run': 42, 'stops_per_run': 8, 'runs_per_week': 2, 'vehicle_cost_per_mile': 0.7, 'labor_rate_per_hour': 18.0, 'driver_hours_per_run': 5, 'capacity_lbs_per_run': 1000}
materialsmaterials.cardboard{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.92, 'prep_fee_nonconforming_per_lb': 0.08, 'processing_yield': 0.88, 'feedstock_credit_per_lb': 0.03, 'contamination_rate': 0.06}
materialsmaterials.paper{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.9, 'prep_fee_nonconforming_per_lb': 0.07, 'processing_yield': 0.85, 'feedstock_credit_per_lb': 0.02, 'contamination_rate': 0.08}
materialsmaterials.plastic_hdpe{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.85, 'prep_fee_nonconforming_per_lb': 0.12, 'processing_yield': 0.75, 'feedstock_credit_per_lb': 0.05, 'contamination_rate': 0.1}
materialsmaterials.wood_pallet{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'acceptance_rate': 0.8, 'prep_fee_nonconforming_per_lb': 0.1, 'processing_yield': 0.7, 'feedstock_credit_per_lb': 0.04, 'contamination_rate': 0.12}
tierstiers.starter{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 99, 'pickup_allowance_lbs': 120, 'overage_per_lb': 0.35, 'point_value_usd': 0.01, 'points_per_accepted_lb': 8, 'subsidy_cap_pct': 15, 'expiry_days': 90, 'freight_credit_monthly_cap': 15}
tierstiers.growth{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 249, 'pickup_allowance_lbs': 400, 'overage_per_lb': 0.28, 'point_value_usd': 0.01, 'points_per_accepted_lb': 10, 'subsidy_cap_pct': 25, 'expiry_days': 180, 'freight_credit_monthly_cap': 40}
tierstiers.enterprise{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 599, 'pickup_allowance_lbs': 1200, 'overage_per_lb': 0.22, 'point_value_usd': 0.01, 'points_per_accepted_lb': 12, 'subsidy_cap_pct': 35, 'expiry_days': 270, 'freight_credit_monthly_cap': 100}
tierstiers.custom{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'monthly_fee': 1200, 'pickup_allowance_lbs': 3000, 'overage_per_lb': 0.18, 'point_value_usd': 0.01, 'points_per_accepted_lb': 14, 'subsidy_cap_pct': 40, 'expiry_days': 365, 'freight_credit_monthly_cap': 250}
account_archetypesaccount_archetypes.small_cafe{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'starter', 'route': 'berkeley_milk_run', 'monthly_collected_lbs': 95, 'pickups_per_month': 4.33, 'material_mix': {'cardboard': 0.45, 'paper': 0.35, 'plastic_hdpe': 0.15, 'wood_pallet': 0.05}, 'redemptions_per_month': 0.4, 'avg_retail_product_value': 28}
account_archetypesaccount_archetypes.mid_office{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'growth', 'route': 'sf_milk_run', 'monthly_collected_lbs': 320, 'pickups_per_month': 4.33, 'material_mix': {'cardboard': 0.3, 'paper': 0.5, 'plastic_hdpe': 0.15, 'wood_pallet': 0.05}, 'redemptions_per_month': 1.2, 'avg_retail_product_value': 45}
account_archetypesaccount_archetypes.large_retail{'label_type': 'ESTIMATE', 'source_id': 'src-archetype-estimate', 'tier': 'enterprise', 'route': 'sf_milk_run', 'monthly_collected_lbs': 980, 'pickups_per_month': 8.66, 'material_mix': {'cardboard': 0.55, 'paper': 0.2, 'plastic_hdpe': 0.2, 'wood_pallet': 0.05}, 'redemptions_per_month': 3.5, 'avg_retail_product_value': 62}
manufacturingmanufacturing.label_typeESTIMATE
manufacturingmanufacturing.source_idsrc-archetype-estimate
manufacturingmanufacturing.conversion_cost_per_output_lb0.18
manufacturingmanufacturing.middle_mile_cost_per_output_lb0.12
manufacturingmanufacturing.marketplace_price_pct_of_retail90
manufacturingmanufacturing.pooled_output_yield0.72
manufacturingmanufacturing.secured_inventory_pct0.15
manufacturingmanufacturing.preorder_deposit_pct0.25
manufacturingmanufacturing.sku_archetypes.desk_organizer.output_lbs_per_unit1.2
manufacturingmanufacturing.sku_archetypes.desk_organizer.retail_list_price32
manufacturingmanufacturing.sku_archetypes.desk_organizer.manufacturing_cost_per_unit8.5
manufacturingmanufacturing.sku_archetypes.desk_organizer.freight_per_unit6
manufacturingmanufacturing.sku_archetypes.storage_bin.output_lbs_per_unit2.5
manufacturingmanufacturing.sku_archetypes.storage_bin.retail_list_price48
manufacturingmanufacturing.sku_archetypes.storage_bin.manufacturing_cost_per_unit14
manufacturingmanufacturing.sku_archetypes.storage_bin.freight_per_unit8.5
manufacturingmanufacturing.sku_archetypes.planter.output_lbs_per_unit1.8
manufacturingmanufacturing.sku_archetypes.planter.retail_list_price38
manufacturingmanufacturing.sku_archetypes.planter.manufacturing_cost_per_unit10
manufacturingmanufacturing.sku_archetypes.planter.freight_per_unit7
shippingshipping.label_typeESTIMATE
shippingshipping.source_idsrc-archetype-estimate
shippingshipping.pass_through_markup_pct0
shippingshipping.credit_funded_from_margin_pct2.5
rewardsrewards.label_typeASSUMPTION
rewardsrewards.source_idsrc-founder-2026-07-22
rewardsrewards.expected_redemption_rate0.55
rewardsrewards.stress_redemption_rate1
rewardsrewards.expiry_buckets_days[90, 180, 270]
rewardsrewards.custom_max_expiry_days365
setupsetup.label_typeESTIMATE
setupsetup.source_idsrc-archetype-estimate
setupsetup.legal_entity_setup2500
setupsetup.insurance_annual4800
setupsetup.software_annual3600
setupsetup.warehouse_deposit5000
setupsetup.equipment12000
setupsetup.monthly_fixed_overhead4500
setupsetup.pilot_months3
capital_casescapital_cases.lean_10k{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 10000, 'accounts_at_launch': 8, 'months_runway_target': 6}
capital_casescapital_cases.base_50k{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 50000, 'accounts_at_launch': 25, 'months_runway_target': 12}
capital_casescapital_cases.scale_250k{'label_type': 'ASSUMPTION', 'source_id': 'src-founder-2026-07-22', 'capital_usd': 250000, 'accounts_at_launch': 120, 'months_runway_target': 18}
impactimpact.label_typeESTIMATE
impactimpact.source_idsrc-archetype-estimate
impactimpact.diversion_lbs_per_account_month250
impactimpact.kg_co2e_avoided_per_lb_diverted0.8
impactimpact.noteImpact metrics shown separately from cash economics; not monetized in margin floor.

sheetsource_register

source_idlabel_typedescriptionurlas_ofquote_required
src-founder-2026-07-22ASSUMPTIONFounder interview locked decisions2026-07-22False
src-irs-mileage-2026FACTIRS standard mileage rate referencehttps://www.irs.gov/tax-professionals/standard-mileage-rates2026-01-01False
src-ca-min-wage-2026FACTCalifornia minimum wagehttps://www.dir.ca.gov/dlse/minimum_wage.htm2026-01-01False
src-archetype-estimateESTIMATEArchetype placeholder until provider research merged2026-07-22True

sheetsetup

itemvalue_usd
legal_entity_setup2500
insurance_annual4800
software_annual3600
warehouse_deposit5000
equipment12000
monthly_fixed_overhead4500
pilot_months3

sheetcollection

route_idcost_per_runmonthly_costcost_per_lb_capacity
berkeley_milk_run91.6793.260.1145
sf_milk_run119.410340.1194

sheetmaterials

material_idacceptance_rateprocessing_yieldfeedstock_credit_per_lb
cardboard0.920.880.03
paper0.90.850.02
plastic_hdpe0.850.750.05
wood_pallet0.80.70.04

sheetmanufacturing

metricvalue
pooled_output_yield0.72
conversion_cost_per_output_lb0.18
sku_idretailmfg_costfreightmax_subsidy
desk_organizer328.568
storage_bin48148.512
planter381079.5

sheetshipping

archetypefreight_pass_throughfreight_credits
small_cafe1.580.35
mid_office4.733.14
large_retail13.87.41

sheetrewards

archetypeexpected_reservestress_reservetier
small_cafe11.2420.44starter
mid_office94.35171.55growth
large_retail521.58948.33enterprise

sheettiers

tier_idmonthly_feeallowance_lbsoverageexpiry_dayssubsidy_cap_pct
starter991200.359015
growth2494000.2818025
enterprise59912000.2227035
custom120030000.1836540

sheetunit_economics

archetypeservice_revenueproduct_cash_revenueshipping_revenuetotal_revenuevariable_costsproduct_cogsmiddle_mile_costshipping_costreward_reservecontributionmargin_pctstress_margin_pctpasses_floor
small_cafe99.864.621.58106.0588.192.388.611.5811.2413.5612.7813.81False
mid_office251.9219.314.73275.95138.47.1528.764.7394.35122.5344.444.73True
large_retail608.3365.6413.8687.77356.720.8588.6413.8521.58289.0142.0243.14True

sheetcapital_cases

case_idcapitalsetup_costmonthly_burnrunway_monthsviable
lean_10k10000216003366.420False
base_50k5000021600957.5529.7True
scale_250k250000216000True

sheetsensitivity

target_margin_pctbase_margin_pctstress_margin_pctbase_passesstress_passes
1539.736732375992640.73316805926422TrueTrue
3539.736732375992640.73316805926422TrueTrue

sheetpressure_tests

scenario_idaggregate_margin_pctpasses_flooraccount_margins_pctfactors
route_density_minus_30pct29.55True{'small_cafe': -13.6, 'mid_office': 34.62, 'large_retail': 34.17}{'route_stops_factor': 0.7}
conversion_cogs_plus_20pct39.18True{'small_cafe': 12.35, 'mid_office': 43.9, 'large_retail': 41.43}{'manufacturing_cost_factor': 1.2}
contamination_double38.98True{'small_cafe': 12.28, 'mid_office': 43.74, 'large_retail': 41.19}{'contamination_factor': 2.0}
combined_downside28.24True{'small_cafe': -14.57, 'mid_office': 33.45, 'large_retail': 32.75}{'route_stops_factor': 0.7, 'manufacturing_cost_factor': 1.2, 'contamination_factor': 2.0}

sheetimpact

metricvalue
diversion_lbs_month1249.1675
kg_co2e_avoided999.3340000000001
noteImpact metrics shown separately from cash economics; not monetized in margin floor.

sheetdashboard

metricvalue
founder_labor_caveatFounder labor is excluded from cash costs by founder decision; not a recommendation to operate without compensation.
aggregate_margin_pct39.7367323759926
stress_margin_pct40.73316805926422
passes_margin_floorTrue
passes_stressTrue
pooled_feedstock_lbs1249.1675
pooled_output_lbs756.1274579999999
account_count3
capital_viable_cases2
reward_reserve_expected627.1752300000002
reward_reserve_full_unexpired1140.3186
worst_pressure_margin_pct28.23913492630033